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Cup Noodles

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This article is about Nissin's cup noodle brand. For the general concept of instant noodles sold in a cup, see Cup noodle.
Nissin Cup Noodles
ラーメン
Global Cup Noodles branding
Two flavors available under the Cup Noodle (Japanese) brand.
Product typeInstant noodle
OwnerNissin Foods
Produced byNissin Foods
CountryJapan
Introduced1971; 53 years ago (1971)
MarketsWorldwide
Registered as a trademark inNissin Cup Noodles, Cup Noodle[1]
Websitecupnoodle.jp

Cup Noodles (カップヌードル, Kappu Nūdoru) is a brand of cup instant ramen developed in 1971 and manufactured by Japanese food company Nissin Foods. Single servings of the product are packaged in foam, plastic, or paper cups and are prepared by adding boiling water.

The brand name Cup Noodle is also a registered trademark of Nissin Foods.[1] In some countries, such as Japan, this singular form Cup Noodle is used. The product has inspired various competing products, such as Maruchan's Instant Lunch.

History

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Instant noodles were invented in 1958 by Momofuku Ando, the Taiwanese-born founder of the Japanese food company Nissin. He used Chicken Ramen as the first instant ramen noodles.

In 1970, Nissin formed the subsidiary Nissin Foods (USA) Co. Inc., to sell instant noodles in the United States and opened a factory in Lancaster, Pennsylvania in 1973.[2] Nissin recognized that the bowls traditionally used to package instant noodles in Asia were not common in the US, so the paper cup was designed by Ron R. Matteson. In 1971, Nissin introduced instant ramen packaged in a foam cup. The three original Cup O' Noodles flavors in the US were beef, chicken and shrimp; pork flavor was added in 1976. All flavors originally contained pieces of dehydrated egg which was removed in the early 1980s. In 1978, Nissin Foods offered more new varieties of Top Ramen and Cup O' Noodles. Japan Airlines has offered Cup Noodle with the exclusive de Sky flavor on board since 1992, and since 2021 the product has been available in the airline's online store.[3] The product was known as Cup O' Noodles in the United States until 1993.[4] In 1998, Cup Noodles Hot Sauce Varieties were introduced (Beef, Chicken, Pork and Shrimp).[4]

Today

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German Cup Nudeln (Spicy flavor), old packaging

Today, instant noodles in Japan are often sold in foam bowls, sometimes with plastic utensils. Foam bowls are inexpensive, disposable, light, and easy to hold, since they insulate heat well. Different flavors are available in other parts of the world, such as tom yum in Thailand, curry in Japan, crab in Hong Kong, and churrasco in Brazil.[5]

In 2016 the US version was changed, reducing sodium and removing MSG and artificial flavors.[6]

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Japanese market branding

From 1996 to 2006, a 60-foot (18 m) Nissin Cup Noodle sign was installed in Times Square, New York City. It was located prominently near the top of the One Times Square building, the location of the Times Square Ball drop on New Year's Eve. The sign was the most recent example in a tradition of steaming signs in Times Square, which started with an A&P 8 O'Clock Coffee cup in 1933.[7][8]

In 2006, a manga book was published about the invention of the cup noodle and the founder of the Nissin Cup Noodle brand, Project X: Nissin Cup Noodle by author Tadashi Katoh and artist Akira Imai (publisher: Digital Manga, ISBN 9781569709597). The book was nominated for an Eisner Award for Best Reality-Based Work in 2007.[9]

Cup Noodles are often seen in the 2012 video game Binary Domain, which is set in a futuristic version of Tokyo. It is commonly seen in billboards and advertisements throughout the city, and is even seen being eaten by some characters. Cup Noodles were also prominently featured as product placement in the 2016 video game Final Fantasy XV. This partnership also resulted in a crossover TV ad in Japan.[10]

The popularity of Cup Noodles has also resulted in the creation of a Cup Noodle Museum. The museum features displays on cup noodles and their founder, Momofuku Ando. The museum is located in both Yokohama and Osaka, Japan,[11] with the Museum also launched in Hong Kong following the stint on My Cup Noodles Factory at the Hong Kong International Airport.[12]

  • The Cup Noodles advertisement at One Times Square
    The Cup Noodles advertisement at One Times Square
  • Close-up of the Times Square advertisement. Note the actual steam rising from the cup.
    Close-up of the Times Square advertisement. Note the actual steam rising from the cup.
  • My Cup Noodles Factory in Hong Kong International Airport SkyPlaza
    My Cup Noodles Factory in Hong Kong International Airport SkyPlaza

In 2018, Manpuku was broadcast in Japan. The television drama series documented Momofuku Ando and his wife Masako's lives, including the invention of instant noodles and cup noodles. It is the 99th Asadora series, it premiered on NHK on October 1, 2018, and concluded on March 30, 2019.[citation needed]

Flavors

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Flavors include Beef, Chicken, Duck, Shrimp, Teriyaki, Mushroom Chicken, Laksa, Chilli Crab, Black Pepper Crab, Tom Yam Seafood, Spicy Seafood, Seafood Curry, Kyushu White, Seafood, Thai Basil Chicken, Cream Of Chicken, Sriracha Chicken, Spicy Lime Shrimp, Hot and Spicy Shrimp, Spicy Chicken, Tonkotsu, Pork, Oriental Flavor, Yakitori Chicken and Roasted Sesame Soup. [citation needed]

See also

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References

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  1. ^ a b Cup Noodles(登録2681210), Cup Noodle(登録1183902), both are registered trademarks of Nissin Foods. [1]
  2. ^ Freedman, Alisa (8 December 2021). "How Cup Noodles became one of the biggest transpacific business success stories of all time". The Conversation. Archived from the original on 29 August 2022. Retrieved 8 December 2021.
  3. ^ "Japan Airlines finally starts online sales of in-flight meals". Mainichi Daily News. 2021-07-27. Archived from the original on 2023-02-10. Retrieved 2023-02-10.
  4. ^ a b Nissin History
  5. ^ Japanese Cup Noodle Archived 2024-02-06 at the Wayback Machine official website has the section "The Cupnoodle in the world" under the "Library", which lists Cup Noodles flavors all over the world.
  6. ^ Li, Shan (15 September 2016). "Cup Noodles changes its recipe for the first time ever, hopping on the healthier food trend". Los Angeles Times. Archived from the original on 30 March 2019. Retrieved September 16, 2016.
  7. ^ "New York Architecture Images- Midtown- times square short history 1". Archived from the original on 2022-12-23. Retrieved 2006-11-21.
  8. ^ Collins, Glenn (18 January 1996). "THE MEDIA BUSINESS: ADVERTISING: How do you get your message across among the Times Square throng? Try turning up the steam". The New York Times. ISSN 0362-4331. Archived from the original on 21 December 2013. Retrieved April 8, 2017.
  9. ^ "2007 Will Eisner Comic Industry Award Nominees, Comic Book Awards Almanac". The Hahn Library. Archived from the original on September 21, 2013. Retrieved January 3, 2024.
  10. ^ "Is This the Silliest Product Placement in a Video Game Ever?". IGN. December 7, 2016. Archived from the original on 2021-12-22. Retrieved December 7, 2016.
  11. ^ "CUPNOODLES MUSEUM". Retrieved September 4, 2024.
  12. ^ "CUPNOODLES MUSEUM HONG KONG". Retrieved September 4, 2024.
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