Ferrero Rocher
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| Product type | Bonbon |
|---|---|
| Owner | Ferrero SpA |
| Country | Italy |
| Introduced | 1979 |
| Website | www |
Ferrero Rocher (UK: /fəˌrɛəroʊ ˈrɒʃeɪ/ fə-RAIR-oh ROSH-ay, US: /- roʊˈʃeɪ/ - roh-SHAY, Italian: [ferˈrɛːro roʃˈʃe]; stylized in all caps) is a brand of chocolate and hazelnut confection manufactured by the Italian company Ferrero. Michele Ferrero is credited as the product's creator.
Each Ferrero Rocher ball is covered in foil and placed into a paper liner. The confection is machine made and much of its production process is kept secret.[1]
It is sold worldwide and is particularly associated with Christmas. The brand is known in the United Kingdom, and other countries such as Mexico, by the popular 1990s 'ambassadors' advertisement Ferrero Rocher: "The Ambassador's Party" on YouTube.[2]
History
[edit]Ferrero Rocher was introduced in 1979 in Italy and in other parts of Europe in 1982. Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes, Rocher de Massabielle.[3] Rocher comes from French and means 'rock' or 'boulder'.[4]
Ingredients
[edit]The chocolate consists of a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut chocolate and covered in milk chocolate and chopped hazelnuts.[5] Its ingredients are milk chocolate, sugar, cocoa butter, cocoa mass, skim milk powder, butteroil, lecithin as emulsifier (soy), vanillin (artificial flavor), hazelnuts, palm oil, wheat flour, whey (milk), low fat cocoa powder, sodium bicarbonate (leavening agent), and salt.[6]
Production
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The production process is a secret, and no smartphones or notebooks are allowed inside the production facilities. As of 2015, few journalists have ever been invited to visit.[7] As of 2015, the production in the Alba factory totals 24 million Ferrero Rochers a day.[7]
The mechanised production process begins with flat sheets of wafer with hemispheres moving down an assembly line.[8] The hemispheres of the wafers are then filled with a chocolate hazelnut cream and part of a hazelnut. Next, two of these wafer sheets—one with a hazelnut and one with hazelnut chocolate creme—are clamped together. The excess wafer is cut away, producing wafer balls. These are then coated with a layer of chocolate, a layer of chopped hazelnuts, and a final layer of milk chocolate[8] before the chocolate ball is wrapped in gold-coloured foil.[9]
Distribution
[edit]Roughly 3.6 billion Ferrero Rochers are sold each year in over 42 countries.[10][unreliable source?] These include 28 countries in Europe including the UK, eight countries in Asia, five countries in Africa including South Africa, nine countries in the Americas, and two countries in Oceania.[11]
Cultural impact
[edit]Christmas
[edit]
Ferrero Rochers are associated with the holiday season during Christmas and New Year. As of 2015, 62% of Ferrero Rochers were sold within the last three months of the year.[7]
1990s UK advertisement
[edit]A United Kingdom advertisement in the 1990s was based upon a party in a European ambassador's official residence, with the chocolates arranged into a pyramid and portrayed as a sophisticated treat. The advertisement has been repeatedly parodied in popular culture since.[12] In 2000, the ambassador's party commercial was ranked 21st in Channel 4's poll of "The 100 Greatest TV Ads".[13]
Immigrant communities
[edit]Ferrero Rocher is popular among immigrant communities in the United States due to its relatively low price compared with other luxury goods, along with its upscale appearance and marketing. Before Ferrero Rocher was available in mainland China, it was a popular gift from people in Hong Kong, who nicknamed Rocher "gold sand", to people on the mainland around Chinese New Year.[14]
Knockoffs and counterfeits
[edit]In 2017, police made several arrests and seized 300,000 pieces of counterfeit Rocher which had been produced in a factory in Wuhu.[15] Ferrero had spent USD $1 million and five years fighting Chinese firm Montresor, whose "Tresor Dore" chocolates were priced at one-third of the cost of the genuine Rocher; an April 2008 court ruling had previously ordered Montresor to cease production.[16][17]
See also
[edit]References
[edit]- ^ "The Nutella Billionaires: Inside The Secretive Ferrero Family". Forbes. Retrieved 26 March 2021.
- ^ "The most memorable TV adverts of the past 40 years". The Telegraph. 7 June 2016. ISSN 0307-1235. Retrieved 26 March 2021.
- ^ Caldwell, Zelda (8 May 2018). "How Ferrero Rocher chocolates were inspired by the Virgin Mary". Aleteia.
- ^ "rocher - traduction - Dictionnaire Français-Anglais". WordReference.com.
- ^ "A Brilliant Idea …". Ferrero Rocher. Archived from the original on 20 June 2013. Retrieved 13 June 2012.
- ^ "Ferrero Rocher". ferrero.ca. Retrieved 14 July 2016.
- ^ a b c Sarah Butler (30 October 2015). "Full steam ahead at Ferrero factory as chocolatier eyes No 1 spot in UK". The Guardian.
- ^ a b "Loynds Ferrero Rocher Type Production Line". Loynds. 29 December 2013. Archived from the original on 10 June 2016. Retrieved 13 July 2016 – via YouTube.[dead link]
- ^ Allen, Lawrence L. (1 January 2010). Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers. AMACOM Div American Mgmt Assn. ISBN 9780814414323.
- ^ Iyoob, Umar. "Report on Ferrero (Rocher)". Scribd. Retrieved 16 July 2016.
- ^ "Ferrero - Worldwide". Ferrero. Retrieved 16 July 2016.
- ^ Wood, Zoe (17 November 2009). "Family behind Ferrero Rocher linked to deal with Cadbury". The Guardian. London.
- ^ "The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001. Retrieved 4 August 2019.
- ^ Aghajanian, Liana (26 April 2018). "Why Immigrant Communities Love Ferrero Rochers". Thrillist. Retrieved 6 December 2022.
- ^ "Fake Ferrero and Mars chocolate seized in China". confectionerynews.com. 8 February 2017. Retrieved 27 October 2023.
- ^ "Italy's Ferrero wins battle against fakes in China". Reuters. 9 April 2008. Retrieved 27 October 2023.
- ^ Media, Newton. "Ferrero Rocher's marks were infringed, says Chinese court". World IP Review. Retrieved 27 October 2023.
External links
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